The project elaborates on interviews with top level executives positioned in global firms.
Oliver Lamotte, Patrick Lléréna and Valérie Mérindol investigate the role of open innovation in the strategies implemented by global firms, and the variety of associated practices within them. The project elaborates on several industry sectors, and expects to draw its conclusions from the comparaison between several sectors. The project mostly focuses on interviews and qualitative analysis.
The first domain investigated relates to cosmetics, and L'OREAL granted an access to several top level executives for interviews. L'OREAL (world leader in cosmetics, and global firm) develops a strategy combining important in-house efforts with open innovation mobilized via multiple partnerships all over the world.
Such a strategy is made mandatory by the variety of knowledge assets necessary for the innovation process. It elaborates on diverse managerial original practices, currently under investigation by our research team.
This research project develops in close interaction with several global firms, that all have made it possible us to develop a series of interviews with top level executives in charge of the management of innovation and IP management.
So far we have run run interviews with L'OREAL, and we are currently installing further investigations with other companies with similar profiles.
Our team currently works with other partners as well, yet without the possibility of disclosing the partners' name at this stage.
To be documented after project completion.
To be documented after project completion.
